I am a startup founder and former CEO, CCO, CMO, and CPMO with over 15 years of experience building and scaling growth systems across fintech, SaaS, and technology businesses.

I specialise in helping early and growth-stage companies move from strong vision and early traction to structured, repeatable execution. My work spans go-to-market strategy, revenue architecture, product positioning, and operational design, ensuring that marketing, product, and commercial teams are aligned around sustainable growth.

Having led organisations from the inside, I understand the realities founders face. I work in an embedded, hands-on way, building the systems, processes, and leadership clarity required to transition from founder-led momentum to scalable performance.

My focus is not short-term optimisation. It is building infrastructure that lasts.